![]() First, run a campaign to promote your video on YouTube. “Adding a Call-to-Action overlay to your video is easy. Nonprofits can place an “ask” in the opaque pop-up overlay. This is something your organization can do on its own, no? 3/ Videos with a call to actionĬall to actionSince YouTube rolled out a free “call-to-action overlay” feature for nonprofits in March 2009, a lot of nonprofits (but too few) have made use of the technique. The first place winner, Mountaintop Library Expands Horizons, by Room to Read (embedded above), took advantage of visually stunning photos taken in Nepal and weaved together a simple 60-second story about the San Francisco nonprofit’s global literacy mission. But for a simpler way to do this, look no further than the winner of February’s TechSoup Storytelling Challenge. Our in-depth tutorials Digital storytelling from soup to nuts and Digital storytelling: A tutorial in 10 easy steps offers some great examples. A vastly underutilized medium, digital storytelling uses photos, video, film or found materials, combined with voice-over narration, to convey powerful, evocative stories with a rich emotional dimension. “Mountaintop Library Expands Horizons,” by Room to Readĭigital storiesI’ve been involved in the digital storytelling movement since 2004. Observe how other organizations are telling their stories - which style did you like: earnest, funny, polished, grassroots? 2/ Digital stories using photos & narration Sign up to receive See3’s Daily DoGooder: a daily cause video delivered to your in-box.Īnd here were the 2010 winners.
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